Quest for the Ultimate Design
This is a photo of an advertisement of a local Italian Restaurant.According to Visual Impact Systems, the color red and yellow enhance appetite. It is no accident that this advertisement, which is located on the outside window so it is visible to everyone passing by, is primarily red and yellow. In fact, the entire food industry is dominated by the the color red. Red can be seen in countless advertisements and logos for food companies. This link between the color red and yellow and food can be attributed to the fact that people often associate red with a sweet or fruitful flavor. Dark colors are linked to spoiled or rotten foods and can even impact the way a consumer tastes food. Often times, as a tip for weight loss is to eat your food off of a blue plate. The idea is that seeing blue while you eat will suppress your appetite. This advertisement was designed with color in mind as it was made primarily with red and yellow.
According to the definition given dominance “establishes space and perspective, and often resolves where the eye goes first when looking at a design.” There are two aspects to dominance in this scene. First, this advertisement clearly dominates the entire field of vision. When standing in this particular spot and looking north there is no way you could possibly miss this ad. This ad is roughly 6 stories tall and probably about 8 stories wide. The strategy for this ad was to completely dominate the scenery and force viewers to notice it. We can clearly see the ad from anywhere in the general vicinity. The second component is where the eye falls first within the advertisement itself. The viewers’ eye is clearly drawn to the bottle in her mouth. A clear sexual aspect is added to raise interest. This advertisement clearly reflects the design strategy of dominance to convey its message. Dominance is used globally in marketing and advertising, as seen in Time Square and Broadway.
Typography is described as “the visual component of the written word – It is the form in which text is displayed, and the characteristics of the type used.” This restaurant front, namely the Croissanteria sign is clearly a reflection of typography. The C in Croissanteria is actually just a picture of a croissant. It works to pique the interest of the people passing by the street. If they see a picture of a croissant it may make them want one. Also if there is a person who speaks a different language they may not know that a croissant is. However, if they see the picture they could see what is served inside the restaurant. This sign was designed with enhanced typography to catch the eye of the passerby and to increase interest. Typography is also important in the music industry as well as in corporate logos. Many logos use interesting typography to attract attention and build their brand.
“Rhythm is the repetition or alternation of elements, often with defined intervals between them.” As you can see this building was designed with a repeating pattern of pillars. Each pillar is spaced apart in a way that establishes a pattern.
The great Mosque of Cordoba was begun in 785 and took hundreds of years to build. When the Mosque was first built there actually was no wall separating the hundreds of columns inside from the patio outside, so that all the light could shine through the columns. There were originally trees planted in rows in the courtyard which gave unity to the inner world of the Mosque and the greater world outside.
The dim light of the Mosque in the 21st century requires time for adjustment as I have tried to reflect in this photograph. Only then can we tell that we are surrounded by what appears to be a forest of columns and unlike a church it does not appear to have any single focal point. The Mosque is not only a quiet, awe-inspiring spiritual center; one’s breath is taken away as the columns can appear to continue into eternity. There were once 1200 columns, now “only” 850 which continue to create a surrealistic a beautiful sight.
In addition to the columns are the double-tiered arches–with a beautiful rhythm of alternating red and white colored masonry—they reach out above the pillars and into the air and create the impression of endless graced surrounded by color, light, air, and the divine. The photos below demonstrate in greater detail the rythm of the arches and the organized interval of the columns. Notice how the red and white masonry establish a pattern within the mosque.
Reference: Great Mosque of Córdoba
All photos on this page were taken on Tyler Gimple’s Iphone in June 2016.